The lines between masuline and feminine clothing and celebrated this season with the launch of a new campaign at Selfridges, where fashion is non-gender specific.
“For us, AGENDER is not about harnessing a ‘trend’ but rather tapping into a mind-set and acknowledging and responding to a cultural shift that is happening now. We will explore the relationship between gender and retail physically, digitally and in all of our stores. The project will act as a test bed for experimentation around ideas of gender – both to allow our shoppers to approach the experience without preconceptions and for us as retailers to move the way we shop fashion forward.” Says Selfridges’ creative director, Linda Hewson.
If you're visiting London, do pop in, it's well worth the trip! Otherwise take a peek online and find inspiration from afar!